In today’s fast paced digital world, social media can be the bridge that connects businesses with their ideal clients. It’s one of the most popular media types consumed by audiences so it’s a no brainer to utilise it! One of my recent clients, a health and nutrition business focusing on complementary therapies for working parents, needed help building an engaging presence on Instagram and Facebook. Here’s how I made it happen.
The Problem
My client was juggling running her business while trying to maintain a presence on Instagram and Facebook. With limited time and no clear strategy, her posts weren’t reaching the right audience or driving any sort of engagement. She wanted a social media approach that would attract working parents while reflecting the value of her complementary therapies programs.
The Solution
I began by researching her existing content and analysing competitors to see what worked well in her niche. I also looked at her target audience, working parents and identified the type of content they consumed the most. Using Photoshop, Canva, and CapCut, I created a mix of humour-filled reels that were relatable and informative carousel posts, which were scheduled via Metricool. To complement the content, I also managed engagement with her audience, ensuring interactions felt personal and authentic.
The Outcome
Within the first month, her reach and engagement metrics grew significantly, especially among non-followers, leading to steady follower growth. The audience resonated most with humorous reels, followed by carousel posts offering valuable tips. After two months, these efforts translated into tangible results: more followers, increased engagement, and even new clients from social media. Best of all, my client was thrilled to have more time to focus on her new clients, knowing her social media was in expert hands.
Conclusion
For small business owners, social media can feel like a daunting task, especially if they aren’t particular familiar with the platforms themselves, but it doesn’t have to be. With the right strategy and consistent effort, it’s possible to turn your platforms into powerful tools for growth. If you’re ready to take your social media to the next level, I’d love to help!
Katherine x
